Turning a Simple Idea into Meaningful Community Impact
The Story Behind Mueller Wealth’s “Liquid Assets” Pomegranate Blueberry Lager
At Mueller Wealth, everything we do is centered around thoughtful, proactive planning—helping clients build, protect, and enjoy their “liquid assets” throughout retirement. Recently, we had the opportunity to bring that concept to life in a creative and community-focused way through the launch of our Liquid Assets Pomegranate Blueberry Lager in partnership with Cool City Brewing Company. Pints will be available for sale at Cool City Brewing starting at 5pm on 6/25/2026 while supplies last. Cans are not available for sale.
What started as a unique branding idea, turned into a multi-dimensional initiative that we’re proud of—for reasons that extend far beyond the glass, impacting our community in four meaningful ways.
1. A Win for Local Business
Partnering with Cool City Brewing, a valued local establishment, allowed us to support and highlight a business that plays an important role in our community and keeps dollars circulating within our community.
This collaboration reflects our belief that strong communities and strong financial futures go hand in hand.
2. Supporting a Meaningful Cause
A portion of each "Liquid Assets" pint sold will be donated to Pink Heals, an organization dedicated to supporting individuals and families fighting cancer.
- Direct community impact through charitable giving
- Aligns with our values of caring for people beyond finances
- Provides clients and attendees a way to give back—simply by participating
It’s one more way we can help make a difference together.
3. Investing in the Next Generation
This initiative also created an opportunity to contract with Kayla Thielbar, a local marketing student attending UW–Whitewater.
- Provides real-world experience for a local college student adding to her marketing portfolio and experience
- Supports workforce development in our region
- Brings fresh ideas and perspective to our marketing efforts
At Mueller Wealth, we’re committed not just to our clients’ futures—but to the future of our workforce and community as well.
4. Sharing Who We Are (and How We Help)
Of course, the event also gave us the chance to introduce Mueller Wealth to more people in a relaxed, approachable environment.
- Builds awareness of our fiduciary, client-first approach
- Opens conversations with individuals who may benefit from CFP® professional guidance
- Reinforces our commitment to detailed, proactive retirement and tax planning
Our goal is simple: help more individuals and families prepare for—and confidently live through—a successful retirement.
More Than a Beer
While the "Liquid Assets" Pomegranate Blueberry Lager was the centerpiece, the real story is about what it represents:
- Community collaboration
- Charitable impact
- Investment in people
- Expanding our ability to serve more clients meaningfully
This wasn’t just about launching a product. It was about creating something that reflects who we are and the values we stand for.
Final Thought
At Mueller Wealth, we believe success is measured not only by financial outcomes, but by the positive impact we have on the people and communities we serve.
This initiative brought that philosophy to life—and we’re just getting started!
If you’d like to learn more about how our proactive, fiduciary approach can help you prepare for retirement, we’d be happy to connect.